ABA Banking Journal Sponsored Podcast

bankingjournal.aba.com/category/aba-banking-journal-podcast

The ABA Banking Journal Podcast is a 20-minute podcast that showcases conversational updates on top banking news items, plus interviews with bankers, ABA staff experts and thought leaders 3-4 times per month.

Episode outline:

• A 3-4 times per month, 20-minute-long recording hosted by Evan Sparks, Shaun Kern, and Joan Gregory Saenz.
• In-depth interview with top bank executives, industry thought leaders and ABA experts on banking strategy and top issues in the news.

Promoted on ABA social media platforms:

• Facebook: 15,100+ followers
• Twitter: 29,600+ followers
• LinkedIn: 147,850+ followers

Promoted on ABA eNewsletters:

ABA Daily Newsbytes (85,000+ readers), and on other relevant ABA email bulletins.

Podcasts are embedded on ABA.com and on the ABA Banking Journal website

Sponsorship opportunity includes:

Sponsored Banner (728 x 90 pixels or 320 x 50 pixels)

• Featuring the sponsored company. Placed in the podcast’s page for increased exposure.

Sponsor Read (70 words/30 seconds)

• Sponsorship of individual episodes includes notice of sponsorship and a link on each podcast page. Text to read as follows: “This episode is presented by ___.”
• Within each episode, sponsors will be acknowledged in the shows’ open and close (“presented by ___”). There will be a sponsor read about 10 minutes into each episode, using pre-determined text that describes the sponsor, any featured product or service and, if desired, a sponsor website for listeners to visit.
• Sponsored read is of approximately 70 words for a total of approximately 30 seconds.
• Sponsorship should be written in third person.

Hyperlink on promotions

• The sponsored company’s name will be hyperlinked to on promotions of the podcast in the text that will read “This episode is presented by____”

Categories on the ABA Banking Journal website

• Podcasts are filed on the ABA Banking Journal site under multiple categories. Podcasts — and sponsors — are filed under 6 categories, ensuring added exposure.